Al-Karam keeping abreast with the global designer trends, introduced a new line of collection under the banner of high fame local designers, Sana & Safinaz, thus creating a concept of much required "label" collection, once again proving its ability to confirm with consumer needs and catering to the highly fashion conscious in a market of its own. Since its introduction this new collection has broken all previous barriers and has given birth to a new concept to the Pakistani textile industry.